Trini Amador is a seasoned brand marketing consultant. A principal at BHC Consulting since 1999, he has advised global brands like Google, Pepsi, and Jack Daniel’s on marketing and innovation strategies. With expertise in training and development, Trini has led over 3500 marketers worldwide through advanced programs to grow their brands as CEO of The Center For Marketing Excellence in NY. Amador is also co-owner of Gracianna Winery, and author of Gracianna.